CLEAN BEAUTY: NATURALLY HEALTHY SKIN

At Demain Beauty, we want our products to be as healthy as possible for our skin, our health, and our planet. We have therefore imposed the strictest specifications on ourselves to guarantee the safety of our formulas:

• No endocrine disruptors or suspected carcinogenic ingredients
• Formulas composed of 100% ingredients of natural origin
• No ingredients derived from chemistry or petroleum
• Zero palm oil out of respect for animals and the planet
• Cosmetics certified organic Cosmos Organic by Ecocert with at least 61% ingredients from organic farming.

Visit our shop and discover our clean beauty skincare products, which are healthy for all skin types.

Also discover all our other commitments.

Credits: article written in collaboration with Fiona Bazzana

"Clean Beauty" promotes healthier beauty products, free of ingredients that are toxic to health or the environment.

Clean Beauty draws its origins from the United States, where cosmetic regulations ban 30 ingredients from product compositions, compared to over 1,300 in Europe.

Once this information was relayed by major influencers, such as Gwyneth Paltrow, American women began to look closely at the composition of their creams. This phenomenon spread quickly throughout Europe and the rest of the world.

In France, the revelation by the magazine UFC "Que choisir" in March 2015, which denounced 13 toxic or dangerous ingredients present in our cosmetic products, acted as a trigger.

It was a shock for the French, who realized they could no longer trust their favorite brands. An awakening of consciousness is underway for the beauty industry.

This enthusiasm for beauty products that respect health has not escaped distributors, who now devote entire sections to them.

New concepts of healthier cosmetics appear every day, and major brands are starting to offer cleaner compositions.

But what are the substances to avoid?

How can I be sure that my product only wishes me well and matches my values?

In theory, a product is "clean" when it is free from any ingredient suspected of being dangerous to health or the planet. Its composition is safe for the body and the skin.

Among the harmful ingredients, we find in particular: ingredients suspected of being carcinogenic (BHA, PEG, Diethanolamine, certain colorants...), and endocrine disruptors (phenoxyethanol, parabens, phthalates, triclosan).

Next, there are ingredients harmful to the environment and animals, such as palm oil, silicones, and other mineral oils.

These substances are comedogenic and irritating to the skin, but also highly polluting because they are non-biodegradable and therefore have a significant ecological impact.

And yet they are present in very many products!

The problem is that there is currently no universal "clean" label, nor any independent bodies that certify the purity of a product.

Some retailers have created "clean" labels to help their consumers find their way around, but they still allow ingredients like phenoxyethanol.

Some of the most recognized brands continue to launch products containing this ingredient. Certainly at the percentage allowed by European regulations, but neglecting the cocktail effect to which their consumers are exposed.

We can rely on mobile applications to help us analyze compositions and detect the presence of harmful substances.

To help consumers analyze the formulations of cosmetic products, several mobile applications have been developed:

• Clean Beauty: allows you to scan products and identify potentially harmful ingredients.

• INCI Beauty: offers a detailed analysis of product composition.

• Yuka: evaluates products based on their impact on health, assigning scores based on the ingredients.

These tools facilitate informed consumption in the beauty industry.

Should we then turn to organic labels and cosmetics? We tell you about it in this article: Organic labels: health and environmental impacts.

The organic label offers a guarantee on several aspects. It certifies that the product is composed of at least 95% natural ingredients or ingredients of natural origin.

Furthermore, 95% of the plants present in the composition must come from organic farming. Here are some recognized organic labels:

• Cosmos: it brings together several European organizations and sets minimum standards for natural and organic cosmetics.
• Natrue: this international label guarantees natural and organic products, without synthetic ingredients.
• Nature & Progrès: this French label is one of the strictest. It prohibits the use of silicones and petrochemical derivatives, among other things.

However, an organic label does not entirely exclude the presence of allergens, which is why it is always important to check the list of ingredients.

So keep your eyes open, scan your barcodes, and watch out for greenwashing!