Summer is almost here, the rays are getting hotter, and the question keeps coming up: should you wear sunscreen every day? What about in winter? Is SPF really essential all year round?
At Demain Beauty, we believe it's essential to educate people about the role of UV rays in skin aging . And, above all, to give you the keys to adapting your beauty routine at the right time . Because not all UV rays are equal.
And no, the most dangerous ones are not always the ones we see...
UVA vs. UVB: Understanding the Real Invisible Threat
UV (ultraviolet) rays are responsible for many skin damages, but not all have the same effect:
UVB: the best known
They represent only 5% of UV rays that reach the skin
They are responsible for sunburn
They are very present in summer, between 10 a.m. and 4 p.m.
They only penetrate the surface of the skin
They are filtered by the windows
In other words, they're easy to spot: heat rash, redness, and a burning sensation. As a result, we protect ourselves with sunscreen... when we think about it.
UVA: the most sneaky
- They represent 95% of UV rays
- They penetrate deep into the skin
- They accelerate skin aging, cause a loss of elasticity, and promote the appearance of pigment spots.
- They are present all year round, even when it is gray or cold.
- They go through windows and even some clothes
- They do not cause immediate pain, but leave long-term marks.
👉 UVA rays are the most involved in premature aging . And yet, they are the great forgotten ones in sun protection!
Why you shouldn't overuse sunscreen?
It's tempting to apply a high SPF every day "just in case." But this isn't always the best approach:
Classic sun formulas are often very rich, even occlusive.
Used year-round, they can suffocate the skin, cause blemishes or unbalance the microbiome.
Additionally, some sunscreens (chemical or poorly formulated minerals) in sunscreens can irritate sensitive skin or be harmful to the environment.
💡 The right strategy? Adjust your protection according to your exposure conditions . This is what we call a smart and sustainable approach to sun protection.
Go For Protection: Demain Beauty care designed for everyday use
With this in mind, Go For Protection day cream has been formulated to meet the needs of effective yet gentle protection against daily UVA rays :
✅ A 100% natural anti-UVA filter
It acts as an urban shield , perfect for protecting the skin from natural light (even on cloudy days), pollution and oxidative stress linked to indirect exposure.
✅ A light, non-comedogenic texture
Unlike a classic sunscreen, Go For Protection lets the skin breathe , while strengthening the skin barrier.
✅ A cocktail of antioxidant active ingredients
The treatment is enriched with prebiotics and probiotics , anti-inflammatory active ingredients, and ingredients that help the skin fight against free radicals , responsible for aging.
⛅ For everyday use in the city: Go For Protection is the ideal ally
Whether you're working from home near a bay window, on a patio in the spring, or simply exposed to daylight while walking, Go For Protection is all you need for basic protection. It preserves skin's youthfulness without overpowering it.
👉 For direct and prolonged exposure: SPF essential
When swimming, hiking, or spending the day in direct sunlight (summer, mountains, sea), a high SPF sunscreen is essential. Go For Protection is not a sunscreen. It does not replace SPF 30 or 50 in these situations. It is complementary .
Protecting your skin intelligently means avoiding excess :
Don't overdo it when it's not necessary
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Do not neglect invisible rays, especially UVA rays
And above all, strengthen the skin with care adapted to its daily life
Demain Beauty believes in holistic and sustainable beauty : Go For Protection is part of this philosophy. A sensory morning treatment, ultra-light yet deeply active.
What if we rethink our relationship with the sun?
Rather than fearing the sun or avoiding it at all costs, why not relearn how to live with it intelligently ? The sun is a source of life, vitamin D, good humor... but like any powerful natural element, it must be tamed, not endured .
This involves:
Moderate and targeted exposures (morning or late afternoon)
Wearing protective clothing (hats, glasses, anti-UV textiles)
Breaks in the shade, as soon as the sun becomes too strong
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And above all: skin care capable of supporting the skin in its natural protective function
Go For Protection does not replace these actions, but it intelligently complements them.
The right beauty routine? Observe, adapt, protect.
If it's gray but bright: Go For Protection is enough.
If it's hot but you're staying indoors: Go For Protection is enough.
If it's very nice and you're outside for more than 30 minutes: Add a mineral or organic SPF.
🌙 And in the evening? Gently cleanse your skin and apply a restorative treatment like Time To Repair to support its regeneration.
